Monday, February 10, 2014

The Power of Influence

Influence is such a funny thing. Prior to social media, we would be influenced by traditional media like television (ie. The Rachel haircut), music, movies, and magazines. However, I find social media influence to be unintentional a lot of times. Someone may tweet about a certain product because they just happen to like the product. Another person may be a have a good deal of knowledge about a topic, so people may approach them for recommendations. 

Yes, there are sponsored posts, which can be great ways to market items. Someone may be buying a vacuum and may actually consider a product because they read about it in a sponsored post.They may not buy it, but they at least consider it (or perhaps this makes them want to avoid it--either way--they think about it!)

Anyways, because I love to survey people. I posed the question on my Twitter and IG to ask...

Thinking of the power of social media. Pl share the biggest purchase you have made based on a recommendation from someone from SM (blog etc)

Here are the answers provided. I've italicized the ones that I have purchased after I became aware though social media:


Makeup brush
Lip Gloss
Beauty Products
Naked 2 Palette
Britax Car Seat
Bumbleride Stroller
Light fixture
City Mini Double Stroller
City Select Stroller
Erin Condren Planner
Diono RXT car seat
Trader Joe's Cookie Butter
J Crew Knockoff necklace - Not sure if it is the bubble or another statement necklace
Tria Laser Hair Removal

Pretty interesting, in my opinion. I'm sure it has to do with my timeline/who I follow as many of these items are baby related. I'm sure if a fashion blogger did this survey, the answers would contain answers like a certain dress or shoes.

If you'd like to share your answer, please feel free to comment!


  1. I got a set of Crate & Barrel twelve days of Christmas ornaments that were much ballyhooed on blogs and twitter a few (5?) years back. I love them and scooped them up at a deep discount in the after Christmas sale. I'd never have seen them if not for social media because C&B is not somewhere I visit.

  2. hmmm the reva's maybe? dr. smith's butt cream, (which actually, I love!), cookie butter (for sure!),